Instagram Reels, YouTube Shorts and TikTok are on the rise. Short-form content is the driver behind this incredible success story, boasting a combined monthly user base of over 5,3 billion. In political campaigning, short-form content is vital. Its brevity ensures rapid dissemination across digital platforms, capturing attention amidst information overload. Clear messaging fosters engagement, while shareability amplifies reach. In a fast-paced arena, mastering concise communication is essential for shaping narratives and winning elections.